VIDEO MARKETING - Part 3 of 3

Part Two of my series on video marketing listed statistical proof of the effect of video on today’s consumer. I’d like to expand on this. If you missed the first two parts of this series, please go to: http://www.ideagirlblog.com

Building your list of prospects and customers is like currency in today’s economy. If you’ve been in business awhile, I’m sure you’ve heard it said, “Sales is a numbers game.”  It’s true. The more people you maintain contact with, the more you raise your sales quotient. The longer you maintain contact, the more likely you are to convert prospects into customers. Companies that use video to engage potential new customers are rising above those who do not. Simply stated, if you’re not using video, you’re losing customers to those who do.
There are also ways to maximize your use of video. When used in conjunction with email marketing, video is an effective tool for increasing the probability that your contact will open the email message. There’s a higher click through rate when emails contain videos. The more prospects that see your emails, the higher your conversion rate. More customers equal higher profits. I don’t know anyone who would argue with that!

Call me if you'd like to discuss how video marketing can impact your bottom line.   You may reach me toll free at (855) 433-2447, at wendy@theideagirl.com or visit my website at www.IdeaGirlNetwork.com.