When it comes to the success of your business or special event, getting the word out has always been important. Whether you're the CEO of a large company or the president of the PTA, the same tools help you communicate with the public. The essence of public relations is this: informing and persuading the public through the internet, social media platforms, newspapers, radio, and television.
Your success is dependent on letting people know what’s going on, with whom and when. In most cases, the secret to getting your story heard in the press, is to add an interesting twist to your press release. This would be something that has to do with your product or service but also suggests excitement or interest.
If you can get them to take notice, you are more likely to move them (the press) to take action.
Any organization, however big or small, can use the same methods of communication. Some people, such as elected officials, public figures or celebrities, need a PR person on a regular basic – either to deflect rumors or handle the daily barrage of media requests for information. Most people use PR to get their message out. The challenge is that most people don’t have the two most important tools for being heard: skills and connections. This is why working with a PR person is vital to the success of your campaign.
In my next blog post, we’ll discuss the difference between public relations and marketing AND I’ll distinguish Earned Media and Paid Media. See you then!
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