VIDEO MARKETING - Part 2 of 3

In part one of my series on video marketing from (www.ideagirlblog.com); I gave a brief overview of just why it’s catching on like wildfire. There’s a lot of compelling evidence supporting the use of video marketing as a major focus of your marketing budget. Here are a few stats:

According to comScore.com, which measures online engagement and Internet use, the average user is exposed to 33.2% videos over a month’s time. An amazing 90% of online shoppers say they find video helpful in making their purchasing decisions. That’s huge!. Plus, video viewership and posting has increased dramatically via mobile phones.  https://www.comscore.com/vCE

I could list more statistics, but instead, I’ll break it down: if you’re not using video, you’remissing out on a huge market opportunity. In a global marketplace, people are interested in learning about what’s out there. Will they find your business? Video keeps them interested. It’s a casual and entertaining way to learn about anything. If you want to be seen, video is the best way to build an audience. And if you’re interested in more sales, be assured, your customers are searching for information and then spending money. Are they spending with you?

Time is limited and video saves time. Video makes it easier to purchase products sight-unseen. Customers can not only search and shop, they can also pay online.

The real payoff for online video marketing is that people often watch more than once and views turn into sales. People recall video content more easily than they recall what they read. Give me a call and let’s talk about what this can mean for your business.    Call me toll free at (855) 433-2447.  Email wendy@TheIdeaGirl.com or visit my website at www.IdeaGirlNetwork.com